Got Ethics?® Gathering Competitive Information
LearningBytes® Course ID: 1229

Got Ethics?® Gathering Competitive Information

Gathering Information on Competitors

This module focuses on the appropriate ways to gather competitive information. There are right ways and wrong ways to get that information; we must always choose the right way. The bottom line? Know and follow the organization’s policy on gathering competitive information.

Additional Information

Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, R&D investments, product launches, and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information.

More From the Series: A.C.T. with Integrity: Real Situations for Discussions™

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Competencies

  • Promoting Ethical Conduct

Learning Objectives

  • Be in a better position to not only recognize the kinds of situations that can lead to problems
  • Understand how to be prepared to really think through the issues and figure out what's the best choice of action for you and your organization

Interactivity

  • Audible Narration
  • Branching
  • Integrated Video
  • Interactions and Activities
  • Post-Assessment

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