Got Sales?™ Handling Objections

Handling objections is the process of dealing with concerns the customer articulates. By the end of this lesson, you will be able to identify why handling objections is important, the three common types of objections, and the three-step model for overcoming them. Think of an objection as a gift from the customer. Objections require an emotional investment, and few customers will go through the work of articulating an objection unless they’re truly considering what you have to offer.

Think of an objection as a gift from the customer. Objections require an emotional investment, and few customers will go through the work of articulating an objection unless they’re truly considering what you have to offer.