Aug 201820

The Competitive Advantage of Diversity & Inclusion

by Jon Grannis, 6 years ago

The Competitive Advantage of Diversity & Inclusion

There is a distinct and measurable advantage to fostering diversity and inclusion in the workplace. Here are a few of the most significant advantages to a diverse and inclusive organization.

Advantage 1: Attract & retain a diverse and talented workforce.

Promoting diversity and inclusion helps organizations:

  • Attract & retain the best talent from a wide range of sources.
  • Create an environment which welcomes, understands and appreciates differences.
  • Establish a respectful, professional and accountable workplace.
  • Develop a positive reputation in its industry and community, and among its potential hires.

Advantage 2: Anticipate, meet and exceed customer expectations.

Promoting diversity and inclusion helps organizations anticipate, meet and satisfy customer expectations. For many organizations, growth is often driven by expansion into new geographic markets or into new customer bases.  A diverse workforce can often provide insights and perspectives that can enable the organization to improve customer service as well as grow into new markets.

Advantage 3: Innovation.

Encouraging differing viewpoints to enhance problem solving & decision-making. It is widely recognized that a greater number of innovative ideas and solutions are created from a group of people with different perspectives and backgrounds than from a homogeneous group whose members have similar experiences and who often act and think alike.

Advantage 4: Doing the right thing.

A commitment to diversity and inclusion is often a commitment to fair employment practices. An inclusive environment is one in which decisions and working conditions are more likely to be free from illegal discrimination and workplace harassment, including sexual harassment, bullying and other prohibited behaviors.

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