Jul 20192

Understanding Context - A Quick Tip

by Jon Grannis, 5 years ago

Understanding Context - A Quick Tip

Contributor: Kari Heistad, Culture Coach International

“Taxi” is regarded as the most recognized word in the world. While the word taxi may be used worldwide, the context in which it is used changes the meaning of what is implied.

In New York, taxi means a “black and yellow,” in India a “rickshaw,” in Thailand a “tuk tuk,” and in Haiti a “tap tap.”

Travelers in foreign countries can be very surprised by another culture’s definition of taxi.

Therefore, even with the most common of words, understanding the context in which that word is used is critical to understanding the significance behind what is being said, whether communicating across the world or across the hall.


Action Step: Check for context when communicating to ensure accurate communication.


Discussion Questions

  1. For our team, what are some examples of words or comments that taken out of context can mean entirely different things?
  2. How would not understanding the context of a conversation impact our views and communication?
  3. How can we help others who are working with us to better understand the context of our work and partnership?
  4. Does the context of our work or projects change? If so, how do we need to adapt to the appropriate context?


Have questions or need other training tips and techniques, drop us a line at clientservices@sollah.com.

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