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My manager has tried to explain
what a “trial close” is,

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but I’m just not getting it. You’re
either closing or you’re not.

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What’s the difference and
why use “trial closes?”

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A trial close is a tactic used to
test the sales momentum you’ve

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built with a prospect at any
given point in the sales cycle

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and bring out any other priorities or
concerns that need to be addressed.

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The trial close is often formatted
as a mini-commitment such as,

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“If we provide free shipping,
would we be your first choice?”

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How the prospect answers will
tell you where you stand

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and what more you need to
do to close the business.