WEBVTT

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I get almost zero interest when I’m cold calling.

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It’s usually, “We’ll call you if we
need anything.” What am I doing wrong?

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Being introduced by a prospect’s coworker adds to
your credibility and creates interest quickly.

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You can accomplish this by
asking to speak with someone

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other than the decision maker on your first call

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to learn something about their
vendor selection process.

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Be sure to mention the name of
the employee who referred you

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when you do speak with the decision maker.