WEBVTT

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How do I know I’ve developed
the right message

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and how do I tweak it for different people
who are involved in making the decision?

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Can you help?

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You develop the right message
or value proposition

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by identifying and confirming
the prospect’s organizational,

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departmental and personal priorities

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and then matching the appropriate
features and advantages of your company,

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product or service to those priorities.