WEBVTT 00:00:00.000 --> 00:00:01.133 Before we get started, 00:00:01.144 --> 00:00:03.415 there is something I want to share with you all. 00:00:03.564 --> 00:00:07.192 Camila and I recently had a discussion and... 00:00:07.589 --> 00:00:11.080 she shared some things I was completely unaware of. 00:00:11.214 --> 00:00:15.002 Needless to say, it was a real eye-opening conversation for me. 00:00:15.051 --> 00:00:17.705 I thought I was treating everyone fairly. 00:00:17.795 --> 00:00:20.096 But come to find out... I wasn't. 00:00:20.241 --> 00:00:22.426 I've made some assumptions about Camila - 00:00:22.437 --> 00:00:26.284 and even bought into some stereotypes I had grown up with. 00:00:26.544 --> 00:00:31.011 They clouded my judgement and ultimately influenced my 00:00:31.022 --> 00:00:33.662 treatment and attitudes toward her. 00:00:33.780 --> 00:00:36.756 So... I want to apologize to you, Camila. 00:00:36.943 --> 00:00:38.193 Thank you, Jill. 00:00:38.859 --> 00:00:40.193 That means a lot to me. 00:00:40.390 --> 00:00:43.156 And know that you have my commitment 00:00:43.196 --> 00:00:48.100 to find even more opportunities for you to grow and develop within our team... 00:00:48.111 --> 00:00:50.578 and the entire organization. 00:00:50.806 --> 00:00:53.383 It's important that you feel included 00:00:53.410 --> 00:00:57.098 and that you know you're an important part of this team. 00:00:57.248 --> 00:01:00.145 I'm not sure I'm following... 00:01:00.327 --> 00:01:03.742 Well, I think I can shed some light on this... 00:01:04.048 --> 00:01:07.661 I hate to admit it, but when you first joined our team, 00:01:07.672 --> 00:01:08.614 I didn't think 00:01:08.625 --> 00:01:11.946 being so young... and an outsider... 00:01:11.957 --> 00:01:13.797 that you could deliver much 00:01:13.808 --> 00:01:16.234 in the way of usable solutions. 00:01:16.494 --> 00:01:19.939 The fact is your ideas were really innovative 00:01:19.950 --> 00:01:22.840 and very well-researched... 00:01:22.908 --> 00:01:24.789 I just didn't act on them. 00:01:24.980 --> 00:01:27.335 And that's my bad... and I 'm sorry. 00:01:27.407 --> 00:01:29.835 You know... we all have filters. 00:01:29.885 --> 00:01:36.634 Things we bring to the workplace based on our culture, education, upbringing 00:01:36.645 --> 00:01:38.530 and... so much more. 00:01:38.711 --> 00:01:39.637 Looking back, 00:01:39.648 --> 00:01:44.105 it's tough seeing yourself allow these unconscious thoughts 00:01:44.116 --> 00:01:46.644 to influence your decision-making. 00:01:46.794 --> 00:01:49.628 I mean, look at how it impacted our team. 00:01:49.825 --> 00:01:51.330 Ok, 00:01:51.544 --> 00:01:53.410 I think I get it. I do. 00:01:54.326 --> 00:01:55.220 Look, 00:01:55.230 --> 00:02:00.564 we all have thoughts that aren't the best - I mean, people are people. 00:02:00.934 --> 00:02:03.115 Now this isn't going to end up in a group hug, is it? 00:02:03.178 --> 00:02:05.053 (laughing) 00:02:05.166 --> 00:02:08.290 I think it all boils down to this... we all have a job to do... 00:02:08.301 --> 00:02:09.392 so let 's get it done! 00:02:09.589 --> 00:02:12.142 You're right! We do have a job to do... 00:02:12.153 --> 00:02:16.276 but if we don't check and even understand our filters, 00:02:16.287 --> 00:02:19.439 how good ARE we at doing our job? 00:02:19.543 --> 00:02:20.674 Hmmm... 00:02:21.152 --> 00:02:23.650 you know, as I think about it, I can't help but 00:02:23.661 --> 00:02:26.249 hear some of the advice that I've given to my own children. 00:02:26.368 --> 00:02:29.366 Things like, "don't judge a book by its cover" and 00:02:29.377 --> 00:02:32.296 "always give the other person the benefit of the doubt." 00:02:32.524 --> 00:02:36.062 This stuff isn't always easy for me, but... Camila, 00:02:36.143 --> 00:02:37.703 I 'm glad you 're on our team. 00:02:37.963 --> 00:02:42.061 Me, too. And I'll do a better job of listening to your ideas. 00:02:42.144 --> 00:02:43.233 I promise. 00:02:43.320 --> 00:02:44.717 Okay! Group hug! 00:02:45.789 --> 00:02:47.123 Just kidding! 00:02:47.242 --> 00:02:51.186 Now, let 's get back to the marketing plan with the new branding strategy. 00:02:51.439 --> 00:02:53.389 Craig and Camila, you two were sharing that...