Sales Made Simple™ Cutting our price isn't an option...

Sales Q&A with Skip Normand

A salesperson asks our sales expert a common problem (especially for new sales people): "A low-cost competitor has really gotten my customer’s attention. To keep my customer’s business, they want us to cut our price without changing our service level. There’s no way this competitor can do it at that price. Cutting our price isn’t an option and I don’t want to lose this customer. Any ideas?"