(Guest Blog - Kari Heistad)
Understanding and embracing our diverse workplace is a powerful (and oftentimes daunting) concept. Cultural difference should be celebrated! Here are a few tips you can immediately use in your workplace.
Tip: Proactive vs. Reactive
Workforces around the world are diversifying daily. Understanding the implications of a diversified workplace or marketplace is critical for any organization.
A company that lacks the ability to attract and retain diverse employees risks dulling its competitive edge. Being proactive about assessing and understanding demographic trends allows an employer to prepare for change rather than react to a trend after the fact.
When a company actively seeks insight on who’s working for them and what this means for diversity and demographic trends, it builds a stronger foundation for addressing issues associated with doing business.
List the diversity that exists within your workforce. Make a point to reach out to each of these groups to gain a deeper insight into what they bring to the organization.
Tip: Regional Differences
Countries are often treated as one large market by companies that are moving into the area and
unaware of regional differences. But in reality, there are strong regional and local differences in what employees and customers want and expect from companies that can impact a company’s success with marketing a product or retaining employees.
When working with a national workforce, an organization should pay attention to issues and concerns that may be important in one part of the country, but not necessarily in another.
Chart local and regional differences and how they may impact communication and perceptions among colleagues. Consult with country and regional experts concerning the differences that may impact your marketing and business strategy.
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