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Got Ethics?® Gathering Competitive Information
LearningBytes® Course ID: 1229

Got Ethics?® Gathering Competitive Information

Gathering Information on Competitors

This module focuses on the appropriate ways to gather competitive information. There are right ways and wrong ways to get that information; we must always choose the right way. The bottom line? Know and follow the organization’s policy on gathering competitive information.

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Got Ethics? Gathering Competitive Information
eLearning Course

Got Ethics? Gathering Competitive Information

eLearning File

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Additional Information

Competitive intelligence gives you hard facts on which to base decisions about marketing tactics, R&D investments, product launches, and overall business strategy. Effective gathering of competitive intelligence can easily be done using legal and ethical sources of information.

More From the Series: A.C.T. with Integrity: Real Situations for Discussions™

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Category & Details

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Video Vignettes
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Topics

Competencies

  • Promoting Ethical Conduct

Learning Objectives

  • Be in a better position to not only recognize the kinds of situations that can lead to problems
  • Understand how to be prepared to really think through the issues and figure out what's the best choice of action for you and your organization

Interactivity

  • Audible Narration
  • Branching
  • Integrated Video
  • Interactions and Activities
  • Post-Assessment

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