Article: Persevering When Times are Tough
Thinking Long Term
It isn’t easy to experience loss, whether our loss is business-related, financial, or personal in nature. Most of us learned quite recently, for example, that the stock market giveth, and the stock market most definitely taketh away. Our response to a loss such as this can make or break us.
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Farmers plant their seeds, they work the land, and they wait for the harvest to reward their efforts. Sometimes it’s a painful process. Mother Nature doesn’t always cooperate. Insects can damage the crops. Despite plenty of uncertainty, our farmers generally stay the course. They are risk takers, and they hold to the long view. They understand some seasons won’t produce a good yield, while others will be cause for great celebration.